Posted in Coverage on 26 Aug 2010 by Cynthia Li
The new blog category "Coverage" will be recording reviews from the press in the e-Commerce industry.
The recent TomatoCart coverage goes to practical ecommerce, by Kerry Watson.
"Times have changed, and TomatoCart has brought about a completely new era in OSC carts. Function AND aesthetics work hand-in-hand. If you remember the first time you ever drove a great car, that incredible feeling you had behind the wheel is called 'fahrvergnügen' in German, which translates as 'the joy of driving.' That is exactly what I felt when I drove Tomatocart for the first time."
Read the full review.
Posted in eCommerce Tactics on 20 Aug 2010 by Cynthia Li
Why “bugs”? This was inspired by firebugs, which are tiny, interesting and great insects that can add some light to the darkness!
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ForewordTomatoCart starts today a new blog category called “eCommerce Tactics”, to unfold both common sense and secrets for online store building and sale increase.
Sometimes online shoppers can be easily appealed to by unnoticeable yet considerate offerings or services, which we compare to lightning bugs. These bugs may well serve to lead shoppers along or push them forward till they see “The order has been made successfully.” This will give more-than-satisfactory shopping experience, increase conversions and gain sound reputation from clients. Online retailers who care store usability and sales rise can never miss these firebugs!
In this blog I collect altogether eight bugs.
- Hints
Having finished several steps in filling a form, it could frustrate or even be a nightmare to be told that “The username entered contained illegal characters. Please try again. ” So that you have to go back and repeat all procedures till everything goes well. No wonder that potential orders slip away.
Hints may hold attention and thus kill the order-killer. A preferred solution to account creation may be to give hints of what kind of characters are accepted as in a username, to ask for username availability check, etc. Furthermore, a simple and easy-to-find tutorial on how to use credit card could also greatly reduce abandonment rate at checkout.
Posted in Templates on 21 Jul 2010 by Cynthia Li
Furniture template is not only fit for furniture (bed, dining table, dressing table, sofa, wardrobe, bookshelf) sales, but also for household items (lamp, painting, slipper and pajama, towel, cutlery), books, and apparels stores.
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