Introduction
Web analytics is used to report your site data for purposes of understanding and optimizing web usage.
It is not just a tool for measuring your website traffic but can be used as a tool for promotion, which helps you to estimate how the traffic to your webstore changed after the launch of a new advertising campaign.
Web Analytics provides you with detailed reports on your webstore visitors: the search engines and keywords they used, the counties they are from… and so much more. Depending on these reports, you may take appropriate measures to promote your site, for example, you may do SEO in the websites which bring less visitors or any other proper advertising approaches.
Note: All reports in this section are real time by default. When you select a date in the calendar, web analytics will process your visitor logs and build the reports when you request them.
The documentation will not show “during the selected period”. For example, “Visits” means “the total number of visitors during a selected period”, and it will show “the total number of visitors”.
Web Analytics Report
Figure 1 shows the Visits Summary listing page under the admin>Reports>Web Analytics Report> Visits Summary section.
Figure 1 Visits Summary
The Visits Summary window, as showing in Figure 1, including Search, the flow curve , and six entries of which you can see the detailed information by click the mini-curve, the number or the name.
- Visits: The total number of visits.
- Unique Visitors: The total number of visitors with different IP addresses.
- Page Views: The number of pages viewed of your store.
- Hours spent by the visitors: The total amount of time visitors staying at your store.
- Max actions in one visit: The statistics of one visit which made the maximum operations at your site.
- Bounce rate: The percentage of initial visitors to your site who “bounce” away to a different site, rather than continue on to other pages of your site.
Note:- On each curve, the detailed information appears when the mouse is over the node.
- A mini-curve is the thumbnail of itself.
Figure 2 shows the Traffic Source Summary listing page under the admin>Reports>Web Analytics Report>Traffic Source Summary section.
Figure 2 Traffic Source Summary
- Direct Access: The total number of visitors who visited your site by entering your site’s URL.
- Referring Sites: The total number of visitors who were directed to your site by clicking the links on other sites.
- Search Engines: The total number of visitors who visited your site by using search engines.
- Pie Chart: Have a quick view of it and find out a rough share of the three above factors. Move your mouse over the colored parts to get detailed numbers.
Figure 3 shows the Visit Settings listing page under the admin>Reports>Web Analytics Report> Visit Settings section.
Figure 3 Visit Settings
The Visit Settings window is composed of four blocks:
- Browser Families
Have a quick view of the browser pie chart and find out a rough share of all browsers visitors used. Move your mouse over the colored parts to get detailed numbers. - Browsers
A list of browsers visitors used, and the number of users. - Configurations
A detailed list, including the operating systems, the browsers and the resolutions visitors used, and the number of users. - Resolutions
A list of resolution visitors used, and the number of users.
Figure 4 shows the Visit Locations listing page under the admin>Reports>Web Analytics Report> Visit Location section.
Figure 4 Visit Location
The Visit Location window is composed of two blocks:
- Continent
Have a quick view of the continent pie chart and find out a rough share of continents visitors were from. Move your mouse over the colored parts to get detailed numbers. - Country
A list of visitors were from, and a number list of visitors in each country.
Figure 5 shows the Search Engines listing page under the admin>Reports>Web Analytics Report> Search Engines section.
Figure 5 Search Engines
The Search Engines window contains two parts:
- Keywords/Search Engines
A list of keywords/search engines visitors used, and popularities of each keyword/search engine used.
Figure 6 shows the Refer Websites listing page under the admin>Reports>Web Analytics Report> Refer Websites section.
Figure 6 Refer Websites
Promote your webstore’s links to some sites with more traffic in order that visitors can be directed to your store by clicking the links. We call these sites as Referring Websites.
The Refer Websites window lists the all the referring sites, and the number of visitors each referring site brings.
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